We're glad you asked. Shoppe Pro can be used for content (non-commerce) based websites, even if you don't have any HTML experience.
Shoppe Pro Cart as a Content Management System:
Although the Shoppe Pro system is a fantastic shopping cart, please remember the Shoppe Pro system is most importantly a content management system with e-commerce built in. So, you can use the Shoppe Pro solution to maintain and manage your informational site with ease. Simply turn off the "order" buttons and you can even use the catalog system as a photo gallery or other type of catalog system. The templates make site managment a cinch for updating and adding new content.