Drift Marketing - (Recover abandoned carts and make the sale!)

Drift Marketing is an amazing tool, allowing you to build campaigns to target potential customers who have visited your site, added items to their cart and then abandoned their orders before the checkout. Adding Promo Codes to your Drift Marketing campaign is a great way to entice customers who have strayed away from your store to come back and complete their order.


From the admin area of your cart, click Marketing > Drift Marketing Campaigns. From here you can create and customize your drift marketing campaigns allowing you to modify the content of the emails and the time frames in which they are sent.


Variable Information:
{$ItemsInCart} - List all items in cart
{$CartLink} - URL to saved cart

Note: This feature requires your store to have the cron job feature running.

Setting up the Cron Job

  • To set up the cron job, (which is what will send out the abandoned cart emails automatically), log into your cPanel
  • Click on "Cron Jobs" near the bottom of your cPanel under the Advanced area.
  • Enter your email address if you wish to receive an email each time the cron runs.
  • In the Command field, enter the following line, but be sure to remove the "USERNAME" part and replace that with your actual cPanel username.

    Command Line:
    /usr/bin/php -q /home/USERNAME/public_html/content/admin/cron/cron_drift_marketing_emails.php

    (For example, if your cPanel username is johndoe, you would enter this in the command line field):
    /usr/bin/php -q /home/johndoe/public_html/content/admin/cron/cron_drift_marketing_emails.php

  • Now click "Add New Cron Job".